{"id":7708,"date":"2023-01-30T13:08:45","date_gmt":"2023-01-30T12:08:45","guid":{"rendered":"https:\/\/redaktionbayerl.de\/home\/"},"modified":"2023-06-14T07:22:38","modified_gmt":"2023-06-14T05:22:38","slug":"home","status":"publish","type":"page","link":"https:\/\/redaktionbayerl.de\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\n<main class=\"wp-block-group alignfull site-content has-white-light-gradient-background has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:59px\">\n<div class=\"wp-block-group is-style-default is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"wp-block-heading has-primary-color has-text-color has-max-48-font-size\" style=\"line-height:1.2\">Redaktion Bayerl<br>Tech Content for Communications Professionals <\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p class=\"has-tertiary-color has-text-color has-medium-font-size\">Looking for professional B2B content on challenging tech topics? This is the right place for you. Benefit from our expertise for your successful communication.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color has-medium-font-size\"><a href=\"#services\"><strong>Our services<\/strong><\/a> \u279e<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-nk-awb nk-awb nk-awb-fullheight nk-awb-content-valign-center\"><div class=\"nk-awb-wrap\" data-awb-type=\"image\" data-awb-parallax=\"scroll\" data-awb-parallax-speed=\"0.5\" data-awb-parallax-mobile=\"false\" data-awb-image-background-size=\"cover\" data-awb-image-background-position=\"47% 47%\"><div class=\"nk-awb-inner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/04\/P2142579raw-6_parallax_quadrat.jpg\" class=\"wp-image-7163 jarallax-img\" width=\"2333\" height=\"2333\" srcset=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/04\/P2142579raw-6_parallax_quadrat.jpg 2333w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/04\/P2142579raw-6_parallax_quadrat-300x300.jpg 300w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/04\/P2142579raw-6_parallax_quadrat-1024x1024.jpg 1024w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/04\/P2142579raw-6_parallax_quadrat-150x150.jpg 150w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/04\/P2142579raw-6_parallax_quadrat-768x768.jpg 768w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/04\/P2142579raw-6_parallax_quadrat-1536x1536.jpg 1536w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/04\/P2142579raw-6_parallax_quadrat-2048x2048.jpg 2048w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/04\/P2142579raw-6_parallax_quadrat-500x500.jpg 500w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/04\/P2142579raw-6_parallax_quadrat-800x800.jpg 800w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/04\/P2142579raw-6_parallax_quadrat-1280x1280.jpg 1280w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/04\/P2142579raw-6_parallax_quadrat-1920x1920.jpg 1920w\" sizes=\"auto, (max-width: 2333px) 100vw, 2333px\" \/><\/div><\/div><div class=\"nk-awb-wrap-content has-global-padding is-layout-constrained wp-block-nk-awb-is-layout-constrained\">\n<p class=\"has-text-align-center has-white-color has-text-color has-max-60-font-size\">What makes a good <br>tech story?<\/p>\n<\/div><\/div>\n<\/main>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e0a24c1 wp-block-group-is-layout-constrained\">\n<p class=\"has-primary-color has-text-color has-large-font-size\" style=\"font-style:normal;font-weight:500\">A good tech story is technically correct, exciting to read and conveys messages relevant to decision-making. It captures it&#8217;s readers and motivates them to act. Whether it&#8217;s a well-founded technical article, a descriptive case study or a detailed white paper, whether it&#8217;s a casual blog post, an activating mailing or a catchy social media post: we&#8217;re skilled in every format and are compelling in every discipline.<\/p>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-d5f72c2d wp-block-group-is-layout-constrained\" style=\"margin-top:80px;margin-bottom:80px\">\n<div class=\"wp-block-group is-layout-flex wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-d7d455e7 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;flex-basis:50%\">\n<p class=\"has-primary-color has-text-color\">WHY CHOOSE US<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-tertiary-color has-text-color has-max-48-font-size\">Your partner for tech content<\/h2>\n\n\n\n<p>What makes our stories so special? The combination of many years of high-tech and PR experience, vision and a good sense for people, topics and messages. The combination of many years of high-tech and PR experience, vision and a good sense for people, topics and messages.<\/p>\n\n\n\n<p>For more than 25 years, we have been supporting B2B players with tailor-made content. We write from everywhere: live at events, on the road, on the train and of course from our content office in Kempten (Allg\u00e4u). The story of Redaktion Bayerl begins in Ulm, some 80 km to the north, and leads via Munich and India \u2026<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#aboutus\" style=\"border-radius:0px\">About us<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-style-default is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142679raw-8_ren_cropped-1024x1024.jpg\" alt=\"\" class=\"wp-image-6905\" style=\"border-radius:0px\" srcset=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142679raw-8_ren_cropped-1024x1024.jpg 1024w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142679raw-8_ren_cropped-300x300.jpg 300w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142679raw-8_ren_cropped-150x150.jpg 150w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142679raw-8_ren_cropped-768x768.jpg 768w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142679raw-8_ren_cropped-1536x1536.jpg 1536w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142679raw-8_ren_cropped.jpg 1639w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-border-color has-white-border-color has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-32acd216 wp-block-group-is-layout-constrained\" style=\"border-width:30px;margin-top:60px;margin-bottom:60px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<div class=\"wp-block-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-primary-color has-text-color has-max-36-font-size\">These topics are our domain<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-tertiary-color has-text-color is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\" style=\"font-style:normal;font-weight:700\">IT &amp; High Tech <\/p>\n\n\n\n<div class=\"wp-block-group has-primary-color has-text-color has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized wp-duotone-unset-1\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/it_hightech_01_hpbayerl.svg\" alt=\"\" class=\"wp-image-6696\" width=\"78\" height=\"78\"\/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:700\">IT, software, cloud, cyber security, etc.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\" style=\"font-style:normal;font-weight:700\">Industrial Production<\/p>\n\n\n\n<div class=\"wp-block-group has-primary-color has-text-color has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized wp-duotone-unset-2\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/industrie_01_hpbayerl.svg\" alt=\"\" class=\"wp-image-6692\" width=\"80\" height=\"80\"\/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-tertiary-color has-text-color\" style=\"font-style:normal;font-weight:700\">Automotive and mechanical engineering, automation, etc.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\" style=\"font-style:normal;font-weight:700\">Sustainability<\/p>\n\n\n\n<div class=\"wp-block-group has-primary-color has-text-color has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/sustainability_01_hpbayerl.svg\" alt=\"\" class=\"wp-image-6697\" width=\"76\" height=\"76\"\/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:700\">Digital decarbonization, green technologies, new energy, etc.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\" style=\"font-style:normal;font-weight:700\">Health Tech<\/p>\n\n\n\n<div class=\"wp-block-group has-primary-color has-text-color has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large is-resized wp-duotone-unset-3\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/health_01_hpbayerl.svg\" alt=\"\" class=\"wp-image-6690\" width=\"84\" height=\"84\"\/><\/figure>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:700\">Medical technology, new health and a little yoga<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d5f72c2d wp-block-group-is-layout-constrained\" style=\"margin-top:80px;margin-bottom:80px\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-primary-color has-text-color\" id=\"services\">SERVICES<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-tertiary-color has-text-color has-max-48-font-size\">Our focus is<br>tech and B2B<\/h2>\n\n\n\n<p>We comprehend every field of marketing communications and deliver customized content. Professionally correct, tailor-made to the target group, without a lot of back and forth. Our scope ranges from public relations, online marketing, sales support and direct marketing to events, multimedia and social media marketing.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\">Public Relations Content<\/h2>\n\n\n\n<p>Do good and talk about it. According to this dictum from public relations, we support companies, public authorities and non-profit organizations with customized content<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Press materials: technical articles, press releases, user stories, advertorials, interviews, statements<\/li>\n\n\n\n<li>Image brochures and customer magazines<\/li>\n\n\n\n<li>Reporting, e.g. editing of sustainability reports<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\">Online marketing content<\/h2>\n\n\n\n<p>The content of a website is more important than ever. To ensure that visitors and search engines find the right information, we develop SEO-compliant B2B content for your online presence:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website content on the organization, news, solutions and services, partners and references<\/li>\n\n\n\n<li>Blog posts and news articles<\/li>\n\n\n\n<li>Newsletter content<\/li>\n\n\n\n<li>Social media posts for B2B relevant platforms: LinkedIn, Twitter, Facebook, XING, etc.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\">Other editorial services<\/h2>\n\n\n\n<p>In addition to the two main content areas of public relations and online marketing, we also support them in the following areas<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales support: technical white papers, fact sheets &amp; data sheets, product brochures &amp; catalog texts<\/li>\n\n\n\n<li>Internal communication: employee magazines, newsletters, etc.<\/li>\n\n\n\n<li>Multimedia: concepts and storyboards for videos and podcasts<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><strong>Content creation from A-Z<\/strong><\/h2>\n\n\n\n<p>Would you also like to have your tech topic presented visually or interactively? Tell us the format and we will find the right partner from our network of agencies, graphic designers, designers and programmers. We work hand in hand and provide you with a compelling overall result.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-default is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignfull is-layout-flow wp-container-core-group-is-layout-d6743c7d wp-block-group-is-layout-flow\">\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-vertically-aligned-center is-image-fill is-style-default has-white-background-color has-background\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/06\/redaktion_bayerl_content_consumer_02-1.jpg);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"769\" src=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/06\/redaktion_bayerl_content_consumer_02-1.jpg\" alt=\"\" class=\"wp-image-7675 size-full\" srcset=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/06\/redaktion_bayerl_content_consumer_02-1.jpg 961w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/06\/redaktion_bayerl_content_consumer_02-1-300x240.jpg 300w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/06\/redaktion_bayerl_content_consumer_02-1-768x615.jpg 768w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/06\/redaktion_bayerl_content_consumer_02-1-500x400.jpg 500w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/06\/redaktion_bayerl_content_consumer_02-1-800x640.jpg 800w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-max-48-font-size\" style=\"line-height:1.2\">Our offer<br>in a Nutshell<\/h2>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;font-style:normal;font-weight:700\">We create <\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:700;line-height:1.5\">Content that connects<br><strong>your ideas and those of your target group<\/strong><br><br>Content that matches<br><strong>your solutions, products and services<\/strong><br><br>Content that fits<br><strong>to your company and your customers<\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:700\">And that very smoothly.<br><br><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d5f72c2d wp-block-group-is-layout-constrained\" style=\"margin-top:80px;margin-bottom:80px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-primary-color has-text-color\" id=\"testimonials\">TESTIMONIALS<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-tertiary-color has-text-color has-max-48-font-size\">What customers say<br>about our work<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\" style=\"margin-bottom:30px;font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.86), 24px);\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.christian-koenen.de\/de\/\" data-type=\"URL\" data-id=\"https:\/\/www.christian-koenen.de\/de\/\" target=\"_blank\">Christian Koenen GmbH<\/a><\/h2>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>&#8220;As a manufacturer of precision tools for electronics manufacturing, we regularly report on company development and our services as part of our growth strategy. Mr. Bayerl describes our technically sophisticated products in an easily understandable and meaningful way. The technically high-quality content can be published almost unchanged. The excellent cooperation is characterized by a high level of expertise, personal interest and a good understanding of our company.&#8221;<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Michael Brianda, Managing Director<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-border has-light-background-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-large-font-size\" style=\"margin-bottom:30px\"><a rel=\"noreferrer noopener\" href=\"https:\/\/ikonomo.org\/\" target=\"_blank\">ikonomo<\/a><\/h2>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>&#8220;Redaktion Bayerl transforms complicated issues into appealing content that is precisely geared to our target group. The virtuoso use of words is evident, among other things, in the compression of existing content. Everything is said with the texts created, they are pleasant to read and easy to understand. Quite ikonomo.&#8221;<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Lucie Nienburg, Owner<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-primary-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:80px;margin-bottom:80px\">\n<div class=\"wp-block-group has-primary-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-style-default has-secondary-color has-text-color is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:86%\">\n<h2 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-max-48-font-size\">Do you have any questions? We would be pleased<br>to hear from you.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:14%\">\n<div class=\"wp-block-buttons wpz-alt-button is-content-justification-space-between is-layout-flex wp-container-core-buttons-is-layout-b2891da8 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link has-tertiary-color has-secondary-background-color has-text-color has-background wp-element-button\" href=\"mailto:info@redaktionbayerl.de?subject=Anfrage\" style=\"border-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\">E-mail<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d5f72c2d wp-block-group-is-layout-constrained\" style=\"margin-top:80px;margin-bottom:80px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-primary-color has-text-color\" id=\"aboutus\">ABOUT US<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-tertiary-color has-text-color has-max-48-font-size\">From production technology to high-tech communication<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-style:normal;font-weight:600\">The story of Redaktion Bayerl begins about 80 km north of Kempten in Ulm where owner Hans-Peter Bayerl was born and later went to university. Hans-Peter graduated in 1998 as a graduate engineer (FH) in production engineering with an additional qualification in international business. After completing his diploma thesis at the Association of the Bavarian Metal and Electrical Industry, the global high-tech scene became his new professional home. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142420raw-1ren2-1024x1024.jpg\" alt=\"\" class=\"wp-image-6769\" width=\"316\" height=\"316\" srcset=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142420raw-1ren2-1024x1024.jpg 1024w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142420raw-1ren2-300x300.jpg 300w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142420raw-1ren2-150x150.jpg 150w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142420raw-1ren2-768x768.jpg 768w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142420raw-1ren2-1536x1536.jpg 1536w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142420raw-1ren2.jpg 1944w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/><figcaption class=\"wp-element-caption\"><strong>Hans-Peter Bayerl<\/strong><br>Owner Redaktion Bayerl<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Working for a high-tech PR agency with international clients, Hans-Peter discovered the joy of developing customized communications content. In Munich, he witnessed the heyday and the end of the dot-com era. He gathered further experience as PR manager of an eCommerce startup and a US-based software company. Since mid-2002, Hans-Peter has been focusing on B2B content creation in the tech environment as a freelancer<strong>.<\/strong><\/p>\n\n\n\n<p style=\"font-style:normal;font-weight:600\">In mindfulness lies strength<\/p>\n\n\n\n<p>Prior to that, however, his path took him to Kerala in southern India, where he trained as a yoga teacher. After a part-time specialization in business yoga, Hans-Peter worked as an anti-stress instructor and training director in addition to his editorial work. His open eye for people and their topics is inseparably linked to the brand essence of Redaktion Bayerl and contributes significantly to developing the right messages and translating them into high-quality content.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d5f72c2d wp-block-group-is-layout-constrained\" style=\"margin-top:80px;margin-bottom:80px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-primary-color has-text-color\" id=\"partner\">PARTNER<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-tertiary-color has-text-color has-max-48-font-size\">Our network<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>We work closely with a variety of partners and networks to provide high quality and relevant services to our customers. By collaborating with experts, industry specialists and other media companies, we offer a comprehensive and broad range of services and information.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><a href=\"https:\/\/dprg.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">DPRG German Public Relations Association e.V.<\/a><\/h2>\n\n\n\n<p>As a DPRG member, we benefit from a network of more than 2,200 professional communicators and PR professionals.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.dynamiclines.de\/\" target=\"_blank\">Dynamic Lines Internetagentur<\/a><\/h2>\n\n\n\n<p>The owner-managed Internet agency from Munich &#8211; with a passion for advertising, an appetite for design and a penchant for unusual Internet solutions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.gzwei.de\/\" target=\"_blank\">G2 Printmedienmanufaktur<\/a><\/h2>\n\n\n\n<p>Since 1996, G2 has stood for incredibly sharp media, many years of experience and the highest level of professionalism in final artwork, litho and design.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><a href=\"https:\/\/www.studio-leeflang.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio Leeflang<\/a><\/h2>\n\n\n\n<p>The agency for eco-social marketing. Full service out of conviction, authentic and pragmatic.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><a href=\"https:\/\/www.sz-scala.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">SZ Scala<\/a><\/h2>\n\n\n\n<p>Intriguing ideas, apt strategy, exciting content. This is what SZ Scala stands for &#8211; the agency of the S\u00fcddeutsche Zeitung.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><a rel=\"noreferrer noopener\" href=\"https:\/\/tomidee.de\" target=\"_blank\">tomidee digitales design<\/a><\/h2>\n\n\n\n<p>A workspace for WordPress websites and digital design. With comprehensive advice and support for the perfect customer journey.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-primary-color has-text-color\" id=\"references\">REFERENCES<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-tertiary-color has-text-color has-max-48-font-size\">A selection of satisfied clients<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Long-standing cooperation is an expression of high quality editorial work and content creation. Here you can find a selection of use cases leveraging our clients&#8217; internal and external communication.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-container-core-column-is-layout-528b2ec8 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\" style=\"margin-top:15px;margin-bottom:25px\"><a href=\"https:\/\/www.forsis.de\/\" data-type=\"URL\" data-id=\"https:\/\/www.renner-label.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">FORSIS GmbH<\/a><\/h2>\n\n\n\n<p style=\"margin-bottom:15px\">FORSIS has specialized in the design, manufacture and distribution of industrial data acquisition hardware for over 25 years. The modular industrial PCs and mobile workstations from FORSIS address three focus industries: Industry &amp; Manufacturing, Food &amp; Pharma and Logistics &amp; Materials Handling.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-right has-primary-color has-text-color\" id=\"referenzen\">Task<\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:0px\">Positioning of the &#8220;brand for industrial PCs&#8221; vis-\u00e0-vis global competition through target group-specific content for the DACH region. Communication of competence, industry experience and customer proximity via various media and channels with a focus on the &#8220;Made and Serviced in Germany&#8221; label.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-right has-primary-color has-text-color\" id=\"referenzen\">Realization<\/p>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.forsis.de\/\">Website content:<\/a> news, blog posts, case studies and product pages Image brochure, customer magazine and brochures &#8211; conception, editing and coordination Graphics \/ layout Press materials: press releases, specialist articles, advertorials and inserts incl. Grafik Koordination Sales Support: Direct Mailings (Print und E-Mail) Social Media: Content-Strategie und Posts f\u00fcr <a href=\"https:\/\/www.linkedin.com\/company\/forsis-gmbh\/\">LinkedIn<\/a> und <a href=\"https:\/\/www.xing.com\/companies\/forsisgmbh\">XING<\/a><\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-right has-primary-color has-text-color\" id=\"referenzen\">Results<\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:0px\">Consolidation of the market position in the highly competitive market for industrial PCs, above all through professionally convincing and authentic user reports. Positioning in the market as a reliable partner with future-proof solutions and high personal commitment. Successful cooperation for over nine years.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-container-core-column-is-layout-528b2ec8 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\" style=\"margin-top:15px;margin-bottom:25px\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.renner-label.de\/\" target=\"_blank\">RENNER Etikettiertechnik<\/a> GmbH<\/h2>\n\n\n\n<p style=\"margin-bottom:15px\">For over 40 years, the name RENNER has stood for professional labeling solutions for the beverage, food and pharmaceutical industries. The self-developed labeling machines Made in Germany inspire customers all over the world &#8211; technically and economically. This is how product design becomes a sustainable brand experience!<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-right has-primary-color has-text-color\" id=\"referenzen\">Task<\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:0px\">Develop overarching and specific core messages and translate them into customized content for different media and communication channels. Important: Present complex technical relationships in a technically correct manner.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-right has-primary-color has-text-color\" id=\"referenzen\">Realization<\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:15px\">Editing of the <a href=\"https:\/\/www.renner-label.de\/ueber-uns\/#update\">customer magazine RENNER Update<\/a> (10+ issues), editing of the <a href=\"https:\/\/www.renner-label.de\/\">complete website<\/a>(two relaunches), conception and editing of an image brochure as well as press articles and advertorials for trade media and trade fair newspapers.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-right has-primary-color has-text-color\" id=\"referenzen\">Results<\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:0px\">Increased attention and word of mouth, especially through the professionally convincing and authentic presentation of reference projects with personal customer recommendations. Continuous positioning in the market as a reliable partner with future-proof solutions and high personal commitment. Successful cooperation for more than twelve years.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-container-core-column-is-layout-528b2ec8 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\" style=\"margin-top:15px;margin-bottom:25px\"><a href=\"https:\/\/sz-scala.de\" target=\"_blank\" rel=\"noreferrer noopener\">SZ Scala GmbH<\/a> <\/h2>\n\n\n\n<p style=\"margin-bottom:15px\">SZ Scala &#8211; the agency of the S\u00fcddeutsche Zeitung &#8211; inspires its clients with rousing ideas, fitting strategies and exciting content. The SZ Scala team develops, designs and realizes inspiring stories and communicates them with lasting success across all relevant channels.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-right has-primary-color has-text-color\" id=\"referenzen\">Task<\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:15px\">Continuous, customized development of tech content with a focus on IT, automation, automotive and science.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-right has-primary-color has-text-color\" id=\"referenzen\">Realization<\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:15px\">Content creation for a wide range of objectives, media and channels: from press relations to marketing and sales support, newsletters and direct mailings to website content, blog and social media posts. Collaboration on communication strategies and concepts for PR clients.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-right has-primary-color has-text-color\" id=\"referenzen\">Results<\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:15px\">Actively contribute to lasting customer relationships through reliable editorial work and accurate, expert B2B content as part of a 20+ year freelance career (including predecessor companies). Example projects: Long-term content management of the German-language newsletter of a German premium car manufacturer, advertorial contributions on s\u00fcddeutsche.de on various trend topics on behalf of a European IT service provider. Record-breaking 100+ user stories for endpoint management leader<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-style-default has-light-background-background-color has-background is-layout-flow wp-container-core-column-is-layout-528b2ec8 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\" style=\"margin-top:15px;margin-bottom:25px\">Further references<\/h2>\n\n\n\n<p style=\"margin-bottom:25px\">We have also supported the following customers from various industries with B2B content:<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-e088cbc5 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-right has-primary-color has-text-color\" id=\"referenzen\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.christian-koenen.de\/de\/\" data-type=\"URL\" data-id=\"https:\/\/www.christian-koenen.de\/de\/\" target=\"_blank\">Christian Koenen GmbH<\/a><\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:25px\">Website content (product pages and news), press materials<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-e088cbc5 wp-block-group-is-layout-flex\">\n<p class=\"has-text-align-right has-primary-color has-text-color\" id=\"referenzen\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.clpgmbh.de\/\" target=\"_blank\">CLP GmbH <\/a><\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:25px\">Content for company presentation and website relaunch<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-left has-primary-color has-text-color\" id=\"referenzen\"><a href=\"https:\/\/hofats.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">h\u00f6fats<\/a><\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:25px\">Content for product pages and customer magazines<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-left has-primary-color has-text-color\" id=\"referenzen\"><a rel=\"noreferrer noopener\" href=\"https:\/\/ikonomo.org\/\" target=\"_blank\">ikonomo<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:25px\">Content for website, awards and blog posts<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-left has-primary-color has-text-color\" id=\"referenzen\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.hanfundkalk.de\/\" target=\"_blank\">HANF &amp; KALK | Straub<\/a><\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:25px\">Creation of press materials (press release, company profile, whitepaper)<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-left has-primary-color has-text-color\" id=\"referenzen\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.studio-leeflang.com\/\" target=\"_blank\">Studio Leefang<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<p>Content for social media and sustainability reporting<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ca3cee73 wp-block-group-is-layout-flex\" style=\"margin-top:15px\">\n<p class=\"has-text-align-left has-primary-color has-text-color\" id=\"referenzen\"><a href=\"https:\/\/shop.spiel-tac.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">TAC Publishing House<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:25px\">Press information on new products, trade fair appearances and events<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:80px;margin-bottom:80px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-primary-color has-text-color\" id=\"contact\">CONTACT<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-tertiary-color has-text-color has-max-48-font-size\">We would be pleased<br>to hear from you.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-c6bc58be wp-block-columns-is-layout-flex\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<div class=\"wp-block-column is-vertically-aligned-center map-grayscale is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142588raw-7ren-1024x1024.jpg\" alt=\"\" class=\"wp-image-6763\" srcset=\"https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142588raw-7ren-1024x1024.jpg 1024w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142588raw-7ren-300x300.jpg 300w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142588raw-7ren-150x150.jpg 150w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142588raw-7ren-768x768.jpg 768w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142588raw-7ren-1536x1536.jpg 1536w, https:\/\/redaktionbayerl.de\/wp-content\/uploads\/2023\/03\/P2142588raw-7ren.jpg 1561w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--x-small);flex-basis:50%\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-max-48-font-size\">Redaktion Bayerl <\/h2>\n\n\n\n<p>Hans-Peter Bayerl<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><strong>Address<\/strong><\/h2>\n\n\n\n<p>Ellharter Str. 30<br>87435 Kempten<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><strong>E-mail<\/strong><\/h2>\n\n\n\n<p><a href=\"mailto:info@redaktionbayerl.de?subject=Anfrage\">info@redaktionbayerl.de<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><strong>Phone<\/strong><\/h2>\n\n\n\n<p>+49 (0) 831 6875 3400<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Redaktion BayerlTech Content for Communications Professionals Looking for professional B2B content on challenging tech topics? This is the right place for you. Benefit from our expertise for your successful communication. Our services \u279e A good tech story is technically correct, exciting to read and conveys messages relevant to decision-making. It captures it&#8217;s readers and motivates [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"footnotes":""},"class_list":["post-7708","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redaktion Bayerl - Tech-Content f\u00fcr Kommunikation\u00ads\u00adprofis<\/title>\n<meta name=\"description\" content=\"Editorial office for professional B2B content on challenging tech topics for your successful communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redaktionbayerl.de\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redaktion Bayerl - 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