Redaktion Bayerl
Tech Content for Communications Professionals

Looking for professional B2B content on challenging tech topics? This is the right place for you. Benefit from our expertise for your successful communication.

Our services ➞

What makes a good
tech story?

A good tech story is technically correct, exciting to read and conveys messages relevant to decision-making. It captures it’s readers and motivates them to act. Whether it’s a well-founded technical article, a descriptive case study or a detailed white paper, whether it’s a casual blog post, an activating mailing or a catchy social media post: we’re skilled in every format and are compelling in every discipline.

WHY CHOOSE US

Your partner for tech content

What makes our stories so special? The combination of many years of high-tech and PR experience, vision and a good sense for people, topics and messages. The combination of many years of high-tech and PR experience, vision and a good sense for people, topics and messages.

For more than 25 years, we have been supporting B2B players with tailor-made content. We write from everywhere: live at events, on the road, on the train and of course from our content office in Kempten (Allgäu). The story of Redaktion Bayerl begins in Ulm, some 80 km to the north, and leads via Munich and India …

About us

These topics are our domain

IT & High Tech

IT, software, cloud, cyber security, etc.

Industrial Production

Automotive and mechanical engineering, automation, etc.

Sustainability

Digital decarbonization, green technologies, new energy, etc.

Health Tech

Medical technology, new health and a little yoga

SERVICES

Our focus is
tech and B2B

We comprehend every field of marketing communications and deliver customized content. Professionally correct, tailor-made to the target group, without a lot of back and forth. Our scope ranges from public relations, online marketing, sales support and direct marketing to events, multimedia and social media marketing.

Public Relations Content

Do good and talk about it. According to this dictum from public relations, we support companies, public authorities and non-profit organizations with customized content

Press materials: technical articles, press releases, user stories, advertorials, interviews, statements
Image brochures and customer magazines
Reporting, e.g. editing of sustainability reports

Online marketing content

The content of a website is more important than ever. To ensure that visitors and search engines find the right information, we develop SEO-compliant B2B content for your online presence:

Website content on the organization, news, solutions and services, partners and references
Blog posts and news articles
Newsletter content
Social media posts for B2B relevant platforms: LinkedIn, Twitter, Facebook, XING, etc.

Other editorial services

In addition to the two main content areas of public relations and online marketing, we also support them in the following areas

Sales support: technical white papers, fact sheets & data sheets, product brochures & catalog texts
Internal communication: employee magazines, newsletters, etc.
Multimedia: concepts and storyboards for videos and podcasts

Content creation from A-Z

Would you also like to have your tech topic presented visually or interactively? Tell us the format and we will find the right partner from our network of agencies, graphic designers, designers and programmers. We work hand in hand and provide you with a compelling overall result.

Our offer
in a Nutshell

We create

Content that connects
your ideas and those of your target group

Content that matches
your solutions, products and services

Content that fits
to your company and your customers

And that very smoothly.

TESTIMONIALS

What customers say
about our work

Christian Koenen GmbH

“As a manufacturer of precision tools for electronics manufacturing, we regularly report on company development and our services as part of our growth strategy. Mr. Bayerl describes our technically sophisticated products in an easily understandable and meaningful way. The technically high-quality content can be published almost unchanged. The excellent cooperation is characterized by a high level of expertise, personal interest and a good understanding of our company.”

Michael Brianda, Managing Director

ikonomo

“Redaktion Bayerl transforms complicated issues into appealing content that is precisely geared to our target group. The virtuoso use of words is evident, among other things, in the compression of existing content. Everything is said with the texts created, they are pleasant to read and easy to understand. Quite ikonomo.”

Lucie Nienburg, Owner

Do you have any questions? We would be pleased
to hear from you.

E-mail

ABOUT US

From production technology to high-tech communication

The story of Redaktion Bayerl begins about 80 km north of Kempten in Ulm where owner Hans-Peter Bayerl was born and later went to university. Hans-Peter graduated in 1998 as a graduate engineer (FH) in production engineering with an additional qualification in international business. After completing his diploma thesis at the Association of the Bavarian Metal and Electrical Industry, the global high-tech scene became his new professional home.

**Hans-Peter Bayerl**
Owner Redaktion Bayerl

Working for a high-tech PR agency with international clients, Hans-Peter discovered the joy of developing customized communications content. In Munich, he witnessed the heyday and the end of the dot-com era. He gathered further experience as PR manager of an eCommerce startup and a US-based software company. Since mid-2002, Hans-Peter has been focusing on B2B content creation in the tech environment as a freelancer.

In mindfulness lies strength

Prior to that, however, his path took him to Kerala in southern India, where he trained as a yoga teacher. After a part-time specialization in business yoga, Hans-Peter worked as an anti-stress instructor and training director in addition to his editorial work. His open eye for people and their topics is inseparably linked to the brand essence of Redaktion Bayerl and contributes significantly to developing the right messages and translating them into high-quality content.

PARTNER

Our network

We work closely with a variety of partners and networks to provide high quality and relevant services to our customers. By collaborating with experts, industry specialists and other media companies, we offer a comprehensive and broad range of services and information.

DPRG German Public Relations Association e.V.

As a DPRG member, we benefit from a network of more than 2,200 professional communicators and PR professionals.

Dynamic Lines Internetagentur

The owner-managed Internet agency from Munich – with a passion for advertising, an appetite for design and a penchant for unusual Internet solutions.

G2 Printmedienmanufaktur

Since 1996, G2 has stood for incredibly sharp media, many years of experience and the highest level of professionalism in final artwork, litho and design.

Studio Leeflang

The agency for eco-social marketing. Full service out of conviction, authentic and pragmatic.

SZ Scala

Intriguing ideas, apt strategy, exciting content. This is what SZ Scala stands for – the agency of the Süddeutsche Zeitung.

tomidee digitales design

A workspace for WordPress websites and digital design. With comprehensive advice and support for the perfect customer journey.

REFERENCES

A selection of satisfied clients

Long-standing cooperation is an expression of high quality editorial work and content creation. Here you can find a selection of use cases leveraging our clients’ internal and external communication.

FORSIS GmbH

FORSIS has specialized in the design, manufacture and distribution of industrial data acquisition hardware for over 25 years. The modular industrial PCs and mobile workstations from FORSIS address three focus industries: Industry & Manufacturing, Food & Pharma and Logistics & Materials Handling.

Task

Positioning of the “brand for industrial PCs” vis-à-vis global competition through target group-specific content for the DACH region. Communication of competence, industry experience and customer proximity via various media and channels with a focus on the “Made and Serviced in Germany” label.

Realization

Website content: news, blog posts, case studies and product pages Image brochure, customer magazine and brochures – conception, editing and coordination Graphics / layout Press materials: press releases, specialist articles, advertorials and inserts incl. Grafik Koordination Sales Support: Direct Mailings (Print und E-Mail) Social Media: Content-Strategie und Posts für LinkedIn und XING

Results

Consolidation of the market position in the highly competitive market for industrial PCs, above all through professionally convincing and authentic user reports. Positioning in the market as a reliable partner with future-proof solutions and high personal commitment. Successful cooperation for over nine years.

RENNER Etikettiertechnik GmbH

For over 40 years, the name RENNER has stood for professional labeling solutions for the beverage, food and pharmaceutical industries. The self-developed labeling machines Made in Germany inspire customers all over the world – technically and economically. This is how product design becomes a sustainable brand experience!

Task

Develop overarching and specific core messages and translate them into customized content for different media and communication channels. Important: Present complex technical relationships in a technically correct manner.

Realization

Editing of the customer magazine RENNER Update (10+ issues), editing of the complete website(two relaunches), conception and editing of an image brochure as well as press articles and advertorials for trade media and trade fair newspapers.

Results

Increased attention and word of mouth, especially through the professionally convincing and authentic presentation of reference projects with personal customer recommendations. Continuous positioning in the market as a reliable partner with future-proof solutions and high personal commitment. Successful cooperation for more than twelve years.

SZ Scala GmbH

SZ Scala – the agency of the Süddeutsche Zeitung – inspires its clients with rousing ideas, fitting strategies and exciting content. The SZ Scala team develops, designs and realizes inspiring stories and communicates them with lasting success across all relevant channels.

Task

Continuous, customized development of tech content with a focus on IT, automation, automotive and science.

Realization

Content creation for a wide range of objectives, media and channels: from press relations to marketing and sales support, newsletters and direct mailings to website content, blog and social media posts. Collaboration on communication strategies and concepts for PR clients.

Results

Actively contribute to lasting customer relationships through reliable editorial work and accurate, expert B2B content as part of a 20+ year freelance career (including predecessor companies). Example projects: Long-term content management of the German-language newsletter of a German premium car manufacturer, advertorial contributions on süddeutsche.de on various trend topics on behalf of a European IT service provider. Record-breaking 100+ user stories for endpoint management leader