Tech Content for Communications Professionals
Looking for professional B2B content on challenging tech topics? This is the right place for you. Benefit from our expertise for your successful communication.
What makes a good
A good tech story is technically correct, exciting to read and conveys messages relevant to decision-making. It captures it’s readers and motivates them to act. Whether it’s a well-founded technical article, a descriptive case study or a detailed white paper, whether it’s a casual blog post, an activating mailing or a catchy social media post: we’re skilled in every format and are compelling in every discipline.
WHY CHOOSE US
Your partner for tech content
What makes our stories so special? The combination of many years of high-tech and PR experience, vision and a good sense for people, topics and messages. The combination of many years of high-tech and PR experience, vision and a good sense for people, topics and messages.
For more than 25 years, we have been supporting B2B players with tailor-made content. We write from everywhere: live at events, on the road, on the train and of course from our content office in Kempten (Allgäu). The story of Redaktion Bayerl begins in Ulm, some 80 km to the north, and leads via Munich and India …
Our focus is
tech and B2B
We comprehend every field of marketing communications and deliver customized content. Professionally correct, tailor-made to the target group, without a lot of back and forth. Our scope ranges from public relations, online marketing, sales support and direct marketing to events, multimedia and social media marketing.
in a Nutshell
Content that connects
your ideas and those of your target group
Content that matches
your solutions, products and services
Content that fits
to your company and your customers
And that very smoothly.
What customers say
about our work
Do you have any questions? We would be pleased
to hear from you.
From production technology to high-tech communication
The story of Redaktion Bayerl begins about 80 km north of Kempten in Ulm where owner Hans-Peter Bayerl was born and later went to university. Hans-Peter graduated in 1998 as a graduate engineer (FH) in production engineering with an additional qualification in international business. After completing his diploma thesis at the Association of the Bavarian Metal and Electrical Industry, the global high-tech scene became his new professional home.
Working for a high-tech PR agency with international clients, Hans-Peter discovered the joy of developing customized communications content. In Munich, he witnessed the heyday and the end of the dot-com era. He gathered further experience as PR manager of an eCommerce startup and a US-based software company. Since mid-2002, Hans-Peter has been focusing on B2B content creation in the tech environment as a freelancer.
In mindfulness lies strength
Prior to that, however, his path took him to Kerala in southern India, where he trained as a yoga teacher. After a part-time specialization in business yoga, Hans-Peter worked as an anti-stress instructor and training director in addition to his editorial work. His open eye for people and their topics is inseparably linked to the brand essence of Redaktion Bayerl and contributes significantly to developing the right messages and translating them into high-quality content.
We work closely with a variety of partners and networks to provide high quality and relevant services to our customers. By collaborating with experts, industry specialists and other media companies, we offer a comprehensive and broad range of services and information.
A selection of satisfied clients
Long-standing cooperation is an expression of high quality editorial work and content creation. Here you can find a selection of use cases leveraging our clients’ internal and external communication.
We would be pleased
to hear from you.
Ellharter Str. 30
+49 (0) 831 6875 3400